Privacy Policy

Amax Inc. (“Amax”, “we”, “our”, “us”) recognizes and respects the importance of maintaining the privacy of our online visitors (“users”) and the information collected about them. We are committed to protecting your privacy while providing you with valuable content and an exceptional shopping experience.

As a result, we have established this Privacy Policy (“Privacy Policy”, “policy”), which governs the manner in which Amax collects, uses, maintains, and discloses information collected from users of the PureOpticsLED.com website (“website”, “site”). This policy applies to the website and all products and services offered by Amax.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and Amax is not responsible for any personal information you submit to third parties via our website.

Our website is not created for children. If you are under 13, we require that you inform a parent or guardian about Amax’s Privacy Policy and require that parent or guardian’s consent before filling out any forms, registering, or placing an order with Amax.  To our knowledge, we do not collect information online from children. If you are a parent or guardian and think we have information about your child, please email [email protected] To learn more about how to protect your child online, visit the FTC’s www.OnGuardOnline.gov.

The following information is provided to enable our users to be fully informed of our Privacy Policies. By visiting the website, you are accepting and consenting to the practices described in this Privacy Policy.

What information do we collect?

We may collect personal identification information from users in a variety of ways, including, but not limited to, when users register on the site, place an order, subscribe to the newsletter, respond to a survey, and in connection with other activities, services, features, or resources we make available on our website. Users may be asked for, as appropriate, name, email address, billing address, credit card information, shipping address, phone number, and so on.

We will collect personal information from users only if they voluntarily submit such information to us. Users can always refuse to supply such information, except that it may prevent them from engaging in certain site related activities.

We may collect non-personal identification information about users whenever they interact with our site. Non-personal identification information may include the browser name, the type of computer and technical information about users means of connection to our site, such as the operating system and the Internet service providers utilized and other similar information.

How do we collect information?

We collect personal and other information about users over time when you use our site. We also have third parties that collect personal information for us in the same manner. We or our vendors use several common online tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar technologies. We use these tools:

  • To track new visitors to our site.
  • To recognize returning customers.
  • To store passwords of registered on our website.
  • To provide you with advertising content in which we think you will be interested.

How you can control certain collection techniques.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies.

If you configure your computer to block cookies, you may limit the functionality we can provide when you visit our websites. If you block or delete cookies, not all of the tracking that we have described in this policy will stop. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.

How we use information.

We use the information we collect for our business purposes, including:

  • Fulfilling orders or providing services;
  • Processing a return;
  • Responding to a product or service review.

We may also use your information for the following:

  • Make website or product and service improvements.
  • Customize your experience with us.
  • Send you communications about special promotions or offers, including via email.
  • Notify you of new website features or product and service offerings.
  • Tell you about issues with your orders or if there is a product recall.

Security

When you place orders on our site, all of your order information, including your credit card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

While we use industry standard means to protect our websites and your information, the Internet is not 100% secure. The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our site will be completely safe. We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.

Questions?

Questions about the Privacy Policy should be sent to us at [email protected]