About Us

PureOptics LED by BLACK+DECKER is a leading manufacturer of high-quality, LED lighting that is designed for today’s modern home and office. BLACK+DECKER lighting products are manufactured under license by PureOptics, a division of Goods iQ. Located in Rhode Island, Goods iQ is a global leader in the development, manufacturing and distribution of workplace products, tools and consumer goods.


Under Cabinet Lighting

Boasting a unique tool-free installation system, hands-free power control, ten dimmable brightness levels and an auto shutoff timer, PureOptics LED Under Cabinet Lighting systems provide unparalleled task and accent lighting with a superior lumen output that is ideal for workspaces, kitchens and more. At the core of the product line are its ultra-slim energy-efficient LED light bars, which feature a wide, flicker-free light zone and 50,000 hour life. These ready-to-go kits are available in 9”, 12”, 18” and 24” size light bars and are offered in a series of color temperatures: natural daylight, cool white and warm white.

Browse the full selection of under cabinet lighting.

Desk and Floor Lamps

PureOptics LED desk and floor lamps have been meticulously engineered to mimic natural daylight to help boost your mood and your productivity. Every inch of these lights is designed to be durable while providing ultimate versatility and a modern look. All PureOptics LED desk and floor lights boast a long life, exciting features and use 85% less energy versus incandescent lamps.

View the full line of desk and task lamps now.